GoustoWhat The Food

What Gousto Believes

Why Gousto Is Doing This

Everyone deserves to know what goes onto their plate.

Sharing smoky chicken and pepper fajitas at the dinner table
As Gousto Founder and CEO Timo Boldt puts it:
“Food labels have become unnecessarily complex. You shouldn't need a chemistry degree to know what you're eating. WTF translates that jargon quickly, honestly, and with a bit of humour—because convenience should never come at the cost of transparency.”
Chilli paneer masala with rice and naan being shared over dinner

We build our recipe boxes around that exact standard: great-tasting recipes, ready in as little as 10 minutes, packed with fresh, seasonal produce (hand-selected where we can) and 100% British meat.

WTF simply extends that commitment to clarity beyond our own boxes.

Now let's make dinner easy...

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